Sagrott
A London-based designer
shaping ideas through thoughtful, interdisciplinary design.
Read more
Design Friends
ProjectsExperiments
Sagrott
A London-based designer
shaping ideas through thoughtful, interdisciplinary design.
Read more
Design Friends
ProjectsExperiments
Find Your Flow is a campaign for On that explores the connection between movement, mental clarity, and peak performance. Showcasing On’s Swiss-engineered, distraction-free apparel, the campaign uses dynamic visuals and immersive storytelling to redefine how a new generation experiences sportswear—effortless, immersive, and built for motion.
Campaign Identity
To anchor the campaign visually, I created a custom “Find Your Flow” logotype designed to reflect the essence of flow itself. Built with stretchable, kinetic letterforms, the logotype captures movement and rhythm in a clean, modern way—sitting comfortably within On’s brand universe while opening up possibilities for dynamic motion and expressive typography.
Activation - Public Transport
Placed across high-traffic transit spaces like London Underground escalators, these digital posters capture people mid-motion—mirroring the rhythm of commuters in flow. Bold visuals, kinetic type, and seamless movement invite passersby to reconnect with their bodies, even in moments of everyday transit.
Activation - Website takeover
Activation - Socials
A series of interviews with elite athletes, exploring how they reach their peak performance through movement. Each episode dives into the moments when distractions fade, focus sharpens, and motion becomes effortless. From race-day rituals to mental strategies, these athletes share how they unlock flow—where mind and body sync, and performance feels second nature.