Ralph
Sagrott
A London-based designer 
shaping ideas through thoughtful, interdisciplinary design.

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Every Which Way

Branding and identity for Every Which Way, the BA Graphic Design Communication Year 3 Final Degree Show at UAL Chelsea College of Arts. Inspired by third-year students finding direction, both personal and literal, we created a clean brand/identity system adaptable to multiple use cases.

4/10

Exhibition Activation
For Every Which Way, the branding and identity system came to life in the exhibition space at the BA Graphic Design Communication Year 3 Final Degree Show at UAL Chelsea College of Arts. The design elements were seamlessly integrated throughout the exhibition, from wayfinding signage to wall graphics, creating a cohesive visual experience that guided visitors through the space. By focusing on the theme of "finding direction," the branding helped establish a clear yet playful environment where the students' work could truly shine.


The Every Which Way branding extended to the name and caption cards for each student’s project, where the identity system played a key role in creating a clean, consistent look across the exhibition. With simple layouts, clear typography, and subtle iconography, the cards guided visitors through the space without overwhelming them. The design kept everything intuitive and uncluttered, making it easy for guests to explore the projects while reinforcing the exhibition's theme of finding direction.


Brand Toolkit
Social Activation | Auction Promo
For the auction fundraiser that supported the degree show, the branding was brought to life in dynamic, creative coded motion graphics and 3D animations of the logo. These visuals captured the excitement and energy of the event while staying true to the clean, structured design of the exhibition. The motion graphics were a great way to generate buzz and convey the purpose of the auction, all while maintaining the playful yet focused tone of the Every Which Way brand.

Social Activation | Degree Show Promo
The branding was also used to promote the BA Graphic Design Communication Year 3 Final Degree Show itself. From sharing event details to inviting attendees, the visuals were adapted across digital platforms to announce the show dates. With clean typography, motion graphics, and key info presented clearly, the promotion embodied the exhibition’s theme of direction—catching the eye while remaining easy to navigate and understand.
Web Design
The Every Which Way branding found its place on a website that showcased the work of Year 3 students. Designed to be a digital extension of the exhibition, the site featured interactive elements and easy navigation, offering visitors a seamless experience both online and offline.

Check out the website 

Credits
Branding/Identity: Evie Armes & Ralph Sagrott
Creative Coding/Motion Work: Sam Di Liberto 
Web Design: Izzy Smith