Every Which Way
Every graduate leaves heading somewhere different.I was brought on to lead the design, alongside a producer who worked with the exhibition committee of tutors and students. I took the name literally and built the identity from the arrow, the most basic wayfinding sign there is. The theme and the signage could then be the same element, quiet enough to sit behind a whole year's work.
A logo made of arrows could belong to any wayfinding system. The triangle inside this one stands for the Triangle Space, the room the show was held in, which ties the mark to a single place.
The mark also comes apart. A single arrow works alone at signage scale, and the pieces repeat into the patterns used across social and print, all in black and off-white.
The show had to raise money before it opened. The year group ran an auction over Instagram Live, and we designed the posts and stories that announced it and listed each lot, along with the invites and show announcements that followed.
I worked with a creative coder and 3D designer to create a few key hero motion assets that would be used across the promotion campaign.
The venue opens straight onto the street through a wide doorway. Two printed sails stood in the entrance, one with the mark and one with a welcome, and arrows on the floor took visitors in from there.
Inside, an introductory panel set out the show, and every project had a name and caption card marked with a single arrow. The hanging banners for the Designed Dissertations display used the same arrows at a larger scale.